Jarritos Offers Vibrant, Flavorful Options For Mixologists

Mexico’s Favorite ‘Real Sugarcane’ Soft Drink Portfolio Mixes Great!

We’ve all seen them. Those brightly colored soft drinks that are in those old school, traditional soda bottles that are typically offered in the ‘ethic’ section of your grocer shelves rather than in the typical beverage aisles.  Even though Jarritos is the leading seller in the exploding Mexican soft drink category in the US, and a national treasure of Mexico for over 60 years, it may be time for this iconic beverage to become a on-premise mainstay in mainstream cocktail and beverage service. Jarritos array of  vibrant colored drinks are more than viable as a modifier to many spirit categories and the delicious flavors are perfect for adding juicy sweetness, less carbonation and unique flavors to the American palate.

Don Francisco “El Güero” Hill first introduced his sugarcane based line of soft drinks in 1950 in Mexico and since the first bottle of Jarritos crossed the border in 1989 it has shattered sales records. In 1989, the first importation of Jarritos to retail stores in the U.S. began. By 1997, Jarritos became the most popular soft drink in the U.S. among Latino consumers and since then it has gained shelf precious retailer space across the country.

But it’s time to make a place in your coolers and to introduce flavors like Guava, Tamarind, Toranjo and other tropical flavors to choice of soft drinks and certainly to your mixology.  Whether you add splashes to the shaker cup or replace your current highball mixer, Jarritos offers new options for on-premise bar service with plenty of benefits.

First, the use of ‘real sugarcane’ seems like a new movement in the craft soda category but Jarritos never went the route of the cheaper, more controversial and less desired sweetener we now know as  HFCS (High Fructose Corn Syrup).  The  flavors are derived from natural extracts and  the entire  line is as mixable as juice for tropical drinks and  the less carbonated profile of Jarritos won’t bubble over when added to a martini shaker. Certainly the Tamarind is a more exotic and an unusual soft drink flavor, but the Jarritos line can be  great new way to convey tropical flavors like  Strawberry, Pineapple and Watermelon.  The citrus flavors of Toranja (Grapefruit), Guava, Mandarin and even the ‘Lima-Limon’ enhanced the quality of cocktail when paired with a varieties of flavored and unflavored vodkas, gins, rums and certainly tequilas.  When added  to either white or red wine it is a short-cut to a variety of delicious ‘wine cooler’ and a few flavors splashed together is a perfect makeshift Sangria-like beverage that may help fill a beverage order or complement the quesadillas on the bar menu.

Shortly after launching the first Jarritos in Mexico City, Francisco Hill developed a process to remove tamarind juice extract to create the first tamarind-flavored soft drink in Mexico. Tamarind is somewhat an ‘exotic’ flavor in the US although it is an essential ingredient in Indian, Asian and South American cuisine and is used in chutneys and products like Worcestershire Sauce.  But because of Jarrittos, three generations of Latinos know this interesting  and  distinctive sweet-tart  juice as a thirst quenching soft drink .

Jarritos means “jugs” in Spanish and refers to the Mexican tradition of drinking water and other drinks in clay pottery  jugs.The Jarritos brand is currently owned by Novamex, a large independent-bottling conglomerate based in Guadalajara. Jalisco.

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