Beverage News

Valentine’s Day Martinis Are Perfect Preludes…Year ‘Round

Recipes! Video and Outrageous Cocktails with Chocolate, Cherries and Berries and a Little Fluff Valentine’s Day is the perfect time to pour it on with love, chocolate and maybe even a ‘Bobby Valentine’ Martini!  Larry ‘Smokey’ Genta, of BarMechanics.com is behind the bar at The Firepit City Grill in Fort Myers, Florida and has designed [...]


Southern Comfort ‘Fiery Pepper’ Coming in September

Beverage Underground was included in a sneak preview and tasting of Southern Comfort Fiery Pepper held in Tampa on Tuesday July 26. The 70 proof Southern Comfort Fiery Pepper is the perfect blend of sweet and heat, and the brand was well recieved by a panel of industry professionals on all three tiers as well [...]


Jägermeister Legend Lives On Without Günter Mast and Sidney Frank

Distinctive Packaging, Commitment to Sports & Music….Even Urban Legend Built Brand Loyalty It’s most likely the unique flavor blend of the 56 herbs, fruits, roots, and spices that becomes more of an ‘acquired desire’ and creates the  love for Jägermeister, the proprietary German Herb Liqueur. Jägermeister’s  worldwide appeal reaches 80 countries and every continent and [...]


Jack Daniel’s Tennessee Honey Mixes It Up

New Release by Brown-Forman is Honey Kissed Jack Daniel’s Sour Mash Whiskey Jack Daniel’s Tennessee Honey will give bartenders, consumers and even chefs some great new options for creative mixology. Tennessee Honey is a 70 proof masterpiece of balance that pops both on the bar bar and in the glass.  From the recognizable square bottle, [...]


APEROL MIXMASTER CONTEST: MEET THE BARTENDERS, SEE VIDEO OF WINNING RECIPES

www.BeverageUnderground.com ON LOCATION
Click headline to see video

There is no doubt that the Italian Aperitif Aperol showed its mixability as four Southwest Florida Bartenders submitted winning recipes in the 2010 Aperol Mixmaster Challenge. The ‘locals only’ contest received entries from across America and showed the creativity of the bartenders and the versatility of the slightly bitter, but refreshing orange-flavored Aperol Italian Aperitif that is Italy’s #1 selling spirit brand. Winners in three categories split $1000 in total prize money and a fourth winner won a special prize for a recipe using Absolut Vodka. The contest was sponsored by Palm Bay Imports, Southern Wine and Spirits and BeverageUnderground.com

www.myitownTv.com was on-location to record the winning Bartender’s and the Contest Winning Cocktails. Check them out..here and see the videos below!

There is no doubt that the Italian Aperitif Aperol showed its mixability as four Southwest Florida Bartenders submitted winning recipes in the 2010 Aperol Mixmaster Challenge. The ‘locals only’ contest received entries from across America and showed the creativity of the bartenders and the versatility of the slightly bitter, but refreshing orange-flavored Aperol Italian Aperitif that is Italy’s #1 selling spirit brand. Winners in three categories split $1000 in total prize money and a fourth winner won a special prize for a recipe using Absolut Vodka. The contest was sponsored by Palm Bay Imports, Southern Wine and Spirits and BeverageUnderground.com

www.myitownTv.com was on-location to record the winning Bartender’s and the Contest Winning Cocktails. Check them out..here and see the videos below!