Espolón Tequila returns to US Market

Originally introduced to the United States in 2000, Espolón, the super-premium 100-percent Weber Blue Agave tequila  is returning to the U.S. market. Skyy Spirits, the U.S.-based wholly owned subsidiary of Gruppo Campari brings back Espolón with a new look, but with the same award-winning tequila, one that they say evokes the storied culture of “real Mexico”.

Espolón was   a instant hit with  Tequila experts and received a Double Gold Medal at the San Francisco World Spirits Competition as well as a Platinum Rating by the Beverage Testing Institute in 2000, but found that distribution can be more  difficult than distillation. Gruppo Campari  bought the Espolón brand along with the San Nicolas Distillery where it is made in 2009 and are reintroducing the brand following a three year hiatus in the US.

The tequila is clean and priced right and while Espolón’s liquid remains the same, the packaging and look of the brand have been redesigned and repositioned, with a clean and native feel that focus’ on life in real Mexico.   Available in both  Blanco and Reposado, Espolón is poised for a push as an outstanding value at a suggested retail price of $24.99 for a 750ml. Inspired by classic nineteenth century artwork and the iconic rooster, a symbol of Mexican national pride  all their tequila is handcrafted with estate-owned Weber Blue Agave, these premium tequilas are distilled in the Los Altos region of Jalisco, Mexico, and made at the artisan San Nicolas Distillery under the guidance of Master Distiller Cirilo Oropeza.

The new decorative label on each Espolón bottle pays tribute to the Mexican artists who inspired the world with true portrayals of the country’s rich history and complex everyday life. Striking, stark block print artwork features the characters of Guadalupe, Rosarita and the proud rooster, Ramón, reliving Mexico’s rich cultural stories.

The Espolón Blanco label, entitled “Independencia,” illustrates Guadalupe and Rosarita joining Father Miguel Hidalgo’s valiant campaign for Mexican independence from Spain. The Espolón Reposado label tells the story of “recuerdo” (“remembrance”), in which Guadalupe and Rosarita grace the markets of Mexico City, the new metropolis built on the fallen Aztec capital. Here, the couple schemes to infuse elements of Aztec culture into every market to ensure the remembrance of that great society. The labels serve to provide history and offer insight into the rich and fascinating stories of real Mexico.

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