Brand News

Bärenjäger Honey & Bourbon Drink Recipes

Bärenjäger Honey & Bourbon has been released from the makers of the traditional and classic 70 proof  Bärenjäger Honey Liqueur. This version of honey infused whiskey has more of a pure honey profile and is mixable with several standard restaurant and bar mixers like coke, ginger ale, club soda as well as with lemonade, Iced […]


Three Olives Loopy Vodka!

Martini Recipe Video! Using Fruit Loop Vodka Allows ‘Breakfast Anytime’ Fun for Bartenders Three Olives Loopy Vodka is the latest flavor from Proximo Spirits and if you haven’t tried it…think Fruit Loops. Not that Kellogg’s wants to make the connection but I’ve bought two boxes for the first time in years.  But success levels for […]


Fireball Whiskey is Hot! Sazerac Sues to Protect Trademark

Popular Cinnamon Whiskey Files Suit to Protect Trademark Flattery comes in strange ways, but imitation has legal  limits. Fireball Sues Cinnamon Knock-Off Sazerac Inc., the makers of Fireball Cinnamon Whiskey have filed a lawsuit against the makers of SinFire Cinnamon Whiskey pointing to violations of their trademarks on the product that  has become a ‘hot’ […]


Valentine’s Day Martinis Are Perfect Preludes…Year ‘Round

Recipes! Video and Outrageous Cocktails with Chocolate, Cherries and Berries and a Little Fluff Valentine’s Day is the perfect time to pour it on with love, chocolate and maybe even a ‘Bobby Valentine’ Martini!  Larry ‘Smokey’ Genta, of BarMechanics.com is behind the bar at The Firepit City Grill in Fort Myers, Florida and has designed […]


Southern Comfort ‘Fiery Pepper’ Coming in September

Beverage Underground was included in a sneak preview and tasting of Southern Comfort Fiery Pepper held in Tampa on Tuesday July 26. The 70 proof Southern Comfort Fiery Pepper is the perfect blend of sweet and heat, and the brand was well recieved by a panel of industry professionals on all three tiers as well […]