Brand News

Fireball Whiskey is Hot! Sazerac Sues to Protect Trademark

Fireball-Sues-SinFire

Popular Cinnamon Whiskey Files Suit to Protect Trademark Flattery comes in strange ways, but imitation has legal  limits. Fireball Sues Cinnamon Knock-Off Sazerac Inc., the makers of Fireball Cinnamon Whiskey have filed a lawsuit against the makers of SinFire Cinnamon Whiskey pointing to violations of their trademarks on the product that  has become a ‘hot’ [...]


Valentine’s Day Martinis Are Perfect Preludes…Year ‘Round

Recipes! Video and Outrageous Cocktails with Chocolate, Cherries and Berries and a Little Fluff Valentine’s Day is the perfect time to pour it on with love, chocolate and maybe even a ‘Bobby Valentine’ Martini!  Larry ‘Smokey’ Genta, of BarMechanics.com is behind the bar at The Firepit City Grill in Fort Myers, Florida and has designed [...]


Southern Comfort ‘Fiery Pepper’ Coming in September

Beverage Underground was included in a sneak preview and tasting of Southern Comfort Fiery Pepper held in Tampa on Tuesday July 26. The 70 proof Southern Comfort Fiery Pepper is the perfect blend of sweet and heat, and the brand was well recieved by a panel of industry professionals on all three tiers as well [...]


Jägermeister Legend Lives On Without Günter Mast and Sidney Frank

Distinctive Packaging, Commitment to Sports & Music….Even Urban Legend Built Brand Loyalty It’s most likely the unique flavor blend of the 56 herbs, fruits, roots, and spices that becomes more of an ‘acquired desire’ and creates the  love for Jägermeister, the proprietary German Herb Liqueur. Jägermeister’s  worldwide appeal reaches 80 countries and every continent and [...]


Three Olives DUDE Vodka is More Than Just Another Shooter Flavor

New DUDE is a  ‘Mountain Dew’ Vodka That Has Mixable Smooth Lemon-Lime Flavor Three Olives  started the flavored bomb revolution back in 2005 with the emergence of Grape and Cherry Vodkas, but that was when the brand was  owned by White Rock Distillers.  In 2007 Proximo Spirits purchased Three Olives and since then they have [...]